Sterling agro ltd. approached us to manage Nova’s search engine optimization, and help them rank in the organic search results through driving more website traffic which can help them to stand out from the crowd and emerge as one of the leading Brand, manufacturing dairy products.

How we helped one of the top dairy manufacturing Brands to organically rank in the search engine in a short span of time?

Marketed by Sterling Agro, Nova is one of the pioneers in the Indian dairy industry involved in the production of dairy products.

Their objective was to surpass the competition and to be ranked on the first page. It was a tough grind to improve their ranking and traffic due to highly competitive dairy products search terms like shudh ghee, dairy, creamers, flavored milk etc.

The Brand was ranking low in local search because of too many unnecessary links indexed in Google along with too many coverage issues on the Google search engine console.

To notch up these standards, our SEO experts came up with the solutions. They first decided to do website analysis and keywords research to identify the top 100 keywords in relation to industry. Then they worked on fixing the on-page SEO, meta tags, XML, sitemap, content, image optimization, etc. From increasing the competitive keyword ranking through manual submission to top search engines, article submission, blogging, guest posting, Q&A etc., our strategy helped them to achieve a good amount of organic traffic per month.

Our plan of action resulted the Brand in –

• Decreasing the bounce rate.
• Increasing genuine visitors.
• Increased CTR.

We built the authority and ultimately influenced their search result ranking in a few months which bought them at a position where 80+ of their keywords are ranking among the top 10, 41 keywords are on top 3 and 20+ keywords are on the 1st position.

Received the total impressions of 198k and the average CTR raised to 3.6%, crossing over 7.22k clicks.