Brand wanted to launch their wireless bluetooth earphones in sports category so
we launched PV Sindhu as our brand ambassador and took forward the brand strategy to the target audience and established the JBL endurance series as a great complement for aspiring sports and fitness enthusiasts.

JBL is a leading company that manufactures audio equipment and is based on its role powering the sound of the world’s top musicians, athletes, and venues for more than seven decades.
Our task was to create a distinct brand marketing strategy, differentiating from its competitors while envisioning and marketing the new product launch across the target audience and escalating the sales for the Brand’s new sports category product.

With every new launch Brand always has a great opportunity to elevate and innovate their brand experience by bringing fresh thinking. so we came up with the idea to introduce PV Sindhu as a brand ambassador and created a digital tv commercial for JBL earphones. We decided to go with someone popular from the sports fraternity who fits perfectly with the brand persona. Since PV Sindhu is a well-known name among the youth, she would be the best person to send our message across to the target audience. The core message behind the commercial is ‘Train, Play, Unwind’.

The marketing campaign helped in the escalation of sales and because of presenting a popular name in association with the Brand, it helped in attracting the right audience’s attention. JBL got a good response and marketing reach through this well-strategized TV commercial and digital advertisement.