CavinKare came up with their new launch of men grooming brand called BIKER’S. Its targeted audience was the youth. We made several creatives and posters to increase brand awareness about their latest launch. Our ideas assisted the brand in getting target recognition and sales escalation.
CavinKare is one of India’s most thriving enterprises today.
It has become one of the most successful homegrown FMCG companies. It is rooted in its heritage and traditional values while moving with time. The company launched a range of products such as shampoo, shower gel, beard oil.
How did our ideas and assistance help the brand to distinguish itself from the queue?
The brand needed a bold campaign idea to stand out from the crowd and create a buzz with their new launch. They wanted their new launch shouldn’t be restricted to bikers only and should reflect their premium visuals and modern appeal.
Our solution consisted of a rich and vivid look combined with a characterful tone of essence to help the brand create a distinctive personality and consistent style in all the creatives and posters produced. We at option designs came up with the strategies to promote their new launch with our enchanted designed posters. The posters and collateral turned out to be the successful promotion for the Brand.