Executed two campaigns which helped the Brand to drive more website traffic, increase in their reach and a great escalation into the sales.
Creating an online presence and interaction with the audience to make a buzz about their products, in order to increase the website traffic.
We executed two online campaigns –
Our team came up with an idea of “Music dairies” in which people need to enter one song under different genres which would consist of a story behind of it i.e. any instance related to the song of theirs. The campaign ran for a month and covered the main event on 15th August.
This campaign was a hit for the Brand and engaged the audience on a consistent basis which helped them to outreach a number of responses.
We also played an important role to make the Brand social media reach a higher level and helped them by bringing more people for engagement. Keeping the Brand tonality in mind we pulled out a campaign on Twitter wherein people would enter songs and play Antakshari.
We brought 111671 total reach through music diaries which got 1000+ entries and pulled 777 website clicks as a whole!
Through Antakshari we managed to get 1400+ tweets and got a raise in the number of followers by 78 more.