Position Classplus as a market leader empowering educators &
coaching businesses to manage, operate, reach, and scale their
setups beyond the physical constraints.
How does an online supermart store raise the standards of online grocery purchasing?
PepperTap is an app which provides online grocery delivering services which wants to amplify the Brand gross through the medium of video advertising and printing.
Leading with a smart brand strategy, we divided the whole
campaign into two stages.
For phase 1, we explored emotional storytelling and successfully positioned Classplus as the category’s market leader. It helped us significantly leveraging the Brand ambassador from the start, contributing to stirring a feeling of trust and credibility. For phase 2, we explored a comical route where everyone’s beloved Sourav Ganguly starred in a triple role, leading as Mentor Dada. The campaign turned out to be a grand success as it lightheartedly conveyed the relevant messaging, and the whole of India was humming Apki Coaching, Apki Class.
The digital sales campaign resulted in the 51% escalation in the sales of the products while bringing the return of five digit
count and elevating the online page visits in just a duration of