Digital

Slide Vanesa Reinforced a deodorant and
perfume Brand to augment
the brand visibility Through
digital marketing

Brief

Build several engrossed campaigns that upraised Brand awareness and helped Vanesa to carry out more leads. Our motive was to create modified social media strategies to elevate more sales and customers.

Challenge

How did we help Vanesa – a deodorant and perfume Brand to gear up the power of Digital media?

Vanesa a deodorant and perfume manufacturing company committed to offering a wide range of perfumes for Indian audiences with an approach to achieving perfection and excellence wanted to boost up their sales through Digital marketing to create recall value in the mind of their customers while Consistently Connecting and engaging the audiences along with entrancing ideas. Challenge was to create a strategy without muddling up the Brand tonality and equity to bump up their online presence. There were already several strong competitors in the market so it was a tough grind to bring off a hit marketing strategy.

Solution

We executed two campaigns that became a great medium to brought the recall value and customers. We build two campaigns one on the occasion of women’s day and another on valentine’s day.

Women’s day campaign

We have devised a plan to bring a thought that epitomizes the essence of believing yourself with a communication of “Celebrate Yourself, celebrate you” because every woman is a wonder within. This campaign turned out to be a great hit for the Brand which helped them to outreach several responses.

Valentine’s day campaign.

For valentine’s day, we brought up a communication saying “Scent of Romance” signifying the empowerment of self-love connecting it with the fragrance which Vanesa offers.

Impact

Our strategies facilitated Vanesa to bring off a great upsurge in customer acquisition which resulted in Brand visibility on the Digital platform. Due to the online campaigns, the Brand received a great augmentation in the number of Followers and likes on Facebook and Instagram.

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  • Date
    April 14, 2021
    Build several engrossed campaigns that upraised Brand awareness and helped Vanesa to carry out more leads. Our motive was to create modified social media strategies to elevate more sales and customers.
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