Konica Minolta
January 9, 2021

Slide Solis World Digitally leading an
agrotech brand to
World dominance

Brief

Our concept was to create tremendous strategies and campaigns to carry out copious amounts of leads which helped the Brand to establish itself in more than 130 countries. Our primary approach was to launch Solis on Digital platforms to increase the Brand awareness by leaps and bounds. We forged a face for the Brand and assisted them to Increase their Brand visibility.

Challenge

How does a prominent tractor manufacturer Brand Digitally Position themselves as a Global market leader?

ITL a frontrunner tractors and farm equipment company, consistently and committedly providing high quality products to the farming community, Offering a wide range of varieties in Tractors. They approached us to help them digitally gear up their Brand visibility, Brand awareness and Brand equity. It also demanded to proliferate the leads and the number of buyers.

Solution

We induced the Brand to first take a Digital approach to raise engagements and visibility, we also handled 360 degree digital  of Solis(ITL). Our expertise administered every segment of the Digital supervising the Social Branding, every social media platforms and paid campaigns. The strategy helped us to generate more leads and distributors Globally for the brand.

Our take on Digital platform helped Solis to launch itself in more than 130+ countries which propelled the Brand equity and proliferated innumerous buyers.  Our approach boosted their Brand awareness Globally and helped them to stand out as one of the top tractor Brands in the World.

Impact

The plan resulted in bringing out multiple distributors and recognition, helping them to manufacture multiple ranges of tractors the campaigns escalated from 174,244 likes in 2019 to 653,306 likes in 2021 and 174,512 followers to 657,837 followers.

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