Class Plus
January 30, 2021
Konica Minolta
January 9, 2021

Slide Adidas HELPED ADIDAS ACQUIRE
MORE CUSTOMERS THROUGH
A DIGITALLY EXECUTED
SALES CAMPAIGN

Brief

Build a campaign that would be run on digital platforms and
Adidas personalized website showcasing the 50% off deal on
varied Adidas products, creating a buzz among the millennial.

Challenge

How does a leading sportswear brand harness the power of digital to take their business to the next level?
Adidas – a truly global company involved in producing sports and sports lifestyle products, wanted to target both customer acquisition and customer retention without disturbing the brand tonality, to increase their online presence, which would further result in conversions and boost the online sales of their products.

Challenge

How does a leading sportswear brand harness the power of digital to take their business to the next level?
Adidas – a truly global company involved in producing sports and sports lifestyle products, wanted to target both customer acquisition and customer retention without disturbing the brand tonality, to increase their online presence, which would further result in conversions and boost the online sales of their products.

Impact

The digital sales campaign resulted in the 51% escalation in the
sales of the products while bringing the return of five digit
count and elevating the online page visits in just a duration of
3 days.

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