About us

Option Designs , The Paragon of Advertising with branches spread across Delhi, Mumbai & Chennai

About us? Why not talk about you first? What is it that you require, that has brought you here? A desire to empower your brand, possibly? We are a team of Thinkers, Innovators and Brand Experts! We can help you build your brand better and stand apart your competitors in terms of Marketing and Advertising.

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STRATEGY, DESIGN AND ADVERTISING. WE KICK-START THING’S OR WHAT WE LIKE TO CALL IT, A PARTY.
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If brand building is a maze, our “Brand Strategy” department will be your maze guide. Wow your target audience with our folks at “CREATIVES” and allow us to give a unique edge to your product.

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Make your brand come to life and speak for itself with our “OD FILMS”. Ad Films, Corporate Films, Animation Films…You call it and we make it for you!

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Analysts of Media. We don’t just offer a better price, we offer a well thought Media Plan with unmatched production services.

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Let our “DIGITAL” team make your digital communication as smooth as a china cup. Be digitally present to reach your potential clients with our superlative digital expertise.

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Portfolio

We are proud of our work

CoolWinks TVC - Why Worry? Get 14-Day Easy Returns on Glasses

CASE STUDY- BLUEBIRD

- Name of the Advertising Agency- Option Designs

- Team handling the account

- Japneet Singh- Founder &CCO, Option Designs

- Alok Pal Bagri- Associate Creative Director

- Jaspreet Singh- Creative Director

- Vishal Bakshi- Account Executive

- Script and ideation- Japneet Singh and Alok Pal Bagri

- Director- Karan Boolani

The theme of the Ad campaign was reaching out to the masses of India with themessage of healthy living by adopting healthy habits. We coined up strong,relatable and catchy communications for Water Purifiers and Water Softenerrespectively.

- Bluebird Water Purifiers- ‘Make Pure Drinking a Habit’ (English)

- Bluebird Water Softener- ‘Hard Water ki BuriNazar Se Bachaye’

The water purifier film runs on a linear storyline of Anil Kapoor talking tocamera while jogging in the park and eating apple in the kitchen comparing howwe take care of our health by working out and eating healthy but we ignoredrinking healthy.

The water softener comes with a humor element with setting of a bedroom andAnil Kapoor is trying to conciliate his wife Divya Dutta and how after hisnumerous tries she is in no mood to smile. Anil Kapoor then compares hardsituations with Hard Water that how difficult it is to soften few things in life andhow easy it is to make hard water soft with water softener.

KEY MESSAGE

In water purifier film our message is direct, that we should not ignore the mostimportant part of our lives, Water. While we are trying to be fit by jogging andare concerned about our healthy food, we should also make pure and healthydrinking a habit. Also, Bluebird Water Purifier comes with Alkarich Technologythat gives you Alkarich Water, which has its own set of healthy benefits apartfrom being pure.

In softener film we want to communicate that hard water ruins your bathroomfittings, causes hair fall and skin diseases and stains clothes. Bluebird WaterSoftener turns hard water into soft water that prevents the above-mentionedharms caused by hard water.

Anil Kapoor off course is a name that needs no introduction in India as well asoverseas with his recent appearances in Hollywood films. The primary reasonbehind choosing Anil Kapoor was his fitness and his flamboyance. In this agewhen most of the actors of his age have retired he is still on and giving toughcompetition to young actors as well. Our concept required an actor who will beshown jogging, being active and healthy and should be in an inspiring shape tomotivate the consumers. Anil Kapoor fitted the role perfectly as he is aninspiration for all for maintaining such a good shape in this age by leading ahealthy lifestyle.

His comic timing and humor worked well in the water softener film where heplayed a frustrated husband and flashed his perfect hairline and picture perfectclothes to give a glimpse of benefits of water softener.

Water Purifier Ad- The ad is unique, as none of the competitive brands havedone a TVC like this before. We have tried to break the monotony by showingbright, vibrant colors in our TVC rather than maintaining cliché white tonethroughout. The ad talks more about health and minerals rather than just purityas done by other brands.

Water Softener- No water softener has been made on such big level with aBollywood Star. Also, Anil Kapoor has been featured in very less ads with ahumorous and quirky backdrop. The scene where Divya Dutta tosses the roseback on Anil Kapoor’s face and his reaction later on is hilarious.

Coolwinks TVC – Switch to a Cooler You!

CASE STUDY- BLUEBIRD

- Name of the Advertising Agency- Option Designs

- Team handling the account

- Japneet Singh- Founder &CCO, Option Designs

- Alok Pal Bagri- Associate Creative Director

- Jaspreet Singh- Creative Director

- Vishal Bakshi- Account Executive

- Script and ideation- Japneet Singh and Alok Pal Bagri

- Director- Karan Boolani

The theme of the Ad campaign was reaching out to the masses of India with themessage of healthy living by adopting healthy habits. We coined up strong,relatable and catchy communications for Water Purifiers and Water Softenerrespectively.

- Bluebird Water Purifiers- ‘Make Pure Drinking a Habit’ (English)

- Bluebird Water Softener- ‘Hard Water ki BuriNazar Se Bachaye’

The water purifier film runs on a linear storyline of Anil Kapoor talking tocamera while jogging in the park and eating apple in the kitchen comparing howwe take care of our health by working out and eating healthy but we ignoredrinking healthy.

The water softener comes with a humor element with setting of a bedroom andAnil Kapoor is trying to conciliate his wife Divya Dutta and how after hisnumerous tries she is in no mood to smile. Anil Kapoor then compares hardsituations with Hard Water that how difficult it is to soften few things in life andhow easy it is to make hard water soft with water softener.

KEY MESSAGE

In water purifier film our message is direct, that we should not ignore the mostimportant part of our lives, Water. While we are trying to be fit by jogging andare concerned about our healthy food, we should also make pure and healthydrinking a habit. Also, Bluebird Water Purifier comes with Alkarich Technologythat gives you Alkarich Water, which has its own set of healthy benefits apartfrom being pure.

In softener film we want to communicate that hard water ruins your bathroomfittings, causes hair fall and skin diseases and stains clothes. Bluebird WaterSoftener turns hard water into soft water that prevents the above-mentionedharms caused by hard water.

Anil Kapoor off course is a name that needs no introduction in India as well asoverseas with his recent appearances in Hollywood films. The primary reasonbehind choosing Anil Kapoor was his fitness and his flamboyance. In this agewhen most of the actors of his age have retired he is still on and giving toughcompetition to young actors as well. Our concept required an actor who will beshown jogging, being active and healthy and should be in an inspiring shape tomotivate the consumers. Anil Kapoor fitted the role perfectly as he is aninspiration for all for maintaining such a good shape in this age by leading ahealthy lifestyle.

His comic timing and humor worked well in the water softener film where heplayed a frustrated husband and flashed his perfect hairline and picture perfectclothes to give a glimpse of benefits of water softener.

Water Purifier Ad- The ad is unique, as none of the competitive brands havedone a TVC like this before. We have tried to break the monotony by showingbright, vibrant colors in our TVC rather than maintaining cliché white tonethroughout. The ad talks more about health and minerals rather than just purityas done by other brands.

Water Softener- No water softener has been made on such big level with aBollywood Star. Also, Anil Kapoor has been featured in very less ads with ahumorous and quirky backdrop. The scene where Divya Dutta tosses the roseback on Anil Kapoor’s face and his reaction later on is hilarious.

Bluebird Pure RO Water Purifier TVC

CASE STUDY- BLUEBIRD

- Name of the Advertising Agency- Option Designs

- Team handling the account

- Japneet Singh- Founder &CCO, Option Designs

- Alok Pal Bagri- Associate Creative Director

- Jaspreet Singh- Creative Director

- Vishal Bakshi- Account Executive

- Script and ideation- Japneet Singh and Alok Pal Bagri

- Director- Karan Boolani

The theme of the Ad campaign was reaching out to the masses of India with themessage of healthy living by adopting healthy habits. We coined up strong,relatable and catchy communications for Water Purifiers and Water Softenerrespectively.

- Bluebird Water Purifiers- ‘Make Pure Drinking a Habit’ (English)

- Bluebird Water Softener- ‘Hard Water ki BuriNazar Se Bachaye’

The water purifier film runs on a linear storyline of Anil Kapoor talking tocamera while jogging in the park and eating apple in the kitchen comparing howwe take care of our health by working out and eating healthy but we ignoredrinking healthy.

The water softener comes with a humor element with setting of a bedroom andAnil Kapoor is trying to conciliate his wife Divya Dutta and how after hisnumerous tries she is in no mood to smile. Anil Kapoor then compares hardsituations with Hard Water that how difficult it is to soften few things in life andhow easy it is to make hard water soft with water softener.

KEY MESSAGE

In water purifier film our message is direct, that we should not ignore the mostimportant part of our lives, Water. While we are trying to be fit by jogging andare concerned about our healthy food, we should also make pure and healthydrinking a habit. Also, Bluebird Water Purifier comes with Alkarich Technologythat gives you Alkarich Water, which has its own set of healthy benefits apartfrom being pure.

In softener film we want to communicate that hard water ruins your bathroomfittings, causes hair fall and skin diseases and stains clothes. Bluebird WaterSoftener turns hard water into soft water that prevents the above-mentionedharms caused by hard water.

Anil Kapoor off course is a name that needs no introduction in India as well asoverseas with his recent appearances in Hollywood films. The primary reasonbehind choosing Anil Kapoor was his fitness and his flamboyance. In this agewhen most of the actors of his age have retired he is still on and giving toughcompetition to young actors as well. Our concept required an actor who will beshown jogging, being active and healthy and should be in an inspiring shape tomotivate the consumers. Anil Kapoor fitted the role perfectly as he is aninspiration for all for maintaining such a good shape in this age by leading ahealthy lifestyle.

His comic timing and humor worked well in the water softener film where heplayed a frustrated husband and flashed his perfect hairline and picture perfectclothes to give a glimpse of benefits of water softener.

Water Purifier Ad- The ad is unique, as none of the competitive brands havedone a TVC like this before. We have tried to break the monotony by showingbright, vibrant colors in our TVC rather than maintaining cliché white tonethroughout. The ad talks more about health and minerals rather than just purityas done by other brands.

Water Softener- No water softener has been made on such big level with aBollywood Star. Also, Anil Kapoor has been featured in very less ads with ahumorous and quirky backdrop. The scene where Divya Dutta tosses the roseback on Anil Kapoor’s face and his reaction later on is hilarious.

Digiworld Ad

CASE STUDY- BLUEBIRD

- Name of the Advertising Agency- Option Designs

- Team handling the account

- Japneet Singh- Founder &CCO, Option Designs

- Alok Pal Bagri- Associate Creative Director

- Jaspreet Singh- Creative Director

- Vishal Bakshi- Account Executive

- Script and ideation- Japneet Singh and Alok Pal Bagri

- Director- Karan Boolani

The theme of the Ad campaign was reaching out to the masses of India with themessage of healthy living by adopting healthy habits. We coined up strong,relatable and catchy communications for Water Purifiers and Water Softenerrespectively.

- Bluebird Water Purifiers- ‘Make Pure Drinking a Habit’ (English)

- Bluebird Water Softener- ‘Hard Water ki BuriNazar Se Bachaye’

The water purifier film runs on a linear storyline of Anil Kapoor talking tocamera while jogging in the park and eating apple in the kitchen comparing howwe take care of our health by working out and eating healthy but we ignoredrinking healthy.

The water softener comes with a humor element with setting of a bedroom andAnil Kapoor is trying to conciliate his wife Divya Dutta and how after hisnumerous tries she is in no mood to smile. Anil Kapoor then compares hardsituations with Hard Water that how difficult it is to soften few things in life andhow easy it is to make hard water soft with water softener.

KEY MESSAGE

In water purifier film our message is direct, that we should not ignore the mostimportant part of our lives, Water. While we are trying to be fit by jogging andare concerned about our healthy food, we should also make pure and healthydrinking a habit. Also, Bluebird Water Purifier comes with Alkarich Technologythat gives you Alkarich Water, which has its own set of healthy benefits apartfrom being pure.

In softener film we want to communicate that hard water ruins your bathroomfittings, causes hair fall and skin diseases and stains clothes. Bluebird WaterSoftener turns hard water into soft water that prevents the above-mentionedharms caused by hard water.

Anil Kapoor off course is a name that needs no introduction in India as well asoverseas with his recent appearances in Hollywood films. The primary reasonbehind choosing Anil Kapoor was his fitness and his flamboyance. In this agewhen most of the actors of his age have retired he is still on and giving toughcompetition to young actors as well. Our concept required an actor who will beshown jogging, being active and healthy and should be in an inspiring shape tomotivate the consumers. Anil Kapoor fitted the role perfectly as he is aninspiration for all for maintaining such a good shape in this age by leading ahealthy lifestyle.

His comic timing and humor worked well in the water softener film where heplayed a frustrated husband and flashed his perfect hairline and picture perfectclothes to give a glimpse of benefits of water softener.

Water Purifier Ad- The ad is unique, as none of the competitive brands havedone a TVC like this before. We have tried to break the monotony by showingbright, vibrant colors in our TVC rather than maintaining cliché white tonethroughout. The ad talks more about health and minerals rather than just purityas done by other brands.

Water Softener- No water softener has been made on such big level with aBollywood Star. Also, Anil Kapoor has been featured in very less ads with ahumorous and quirky backdrop. The scene where Divya Dutta tosses the roseback on Anil Kapoor’s face and his reaction later on is hilarious.

Bluebird Pure Water Softener TVC

CASE STUDY- BLUEBIRD

- Name of the Advertising Agency- Option Designs

- Team handling the account

- Japneet Singh- Founder &CCO, Option Designs

- Alok Pal Bagri- Associate Creative Director

- Jaspreet Singh- Creative Director

- Vishal Bakshi- Account Executive

- Script and ideation- Japneet Singh and Alok Pal Bagri

- Director- Karan Boolani

The theme of the Ad campaign was reaching out to the masses of India with themessage of healthy living by adopting healthy habits. We coined up strong,relatable and catchy communications for Water Purifiers and Water Softenerrespectively.

- Bluebird Water Purifiers- ‘Make Pure Drinking a Habit’ (English)

- Bluebird Water Softener- ‘Hard Water ki BuriNazar Se Bachaye’

The water purifier film runs on a linear storyline of Anil Kapoor talking tocamera while jogging in the park and eating apple in the kitchen comparing howwe take care of our health by working out and eating healthy but we ignoredrinking healthy.

The water softener comes with a humor element with setting of a bedroom andAnil Kapoor is trying to conciliate his wife Divya Dutta and how after hisnumerous tries she is in no mood to smile. Anil Kapoor then compares hardsituations with Hard Water that how difficult it is to soften few things in life andhow easy it is to make hard water soft with water softener.

KEY MESSAGE

In water purifier film our message is direct, that we should not ignore the mostimportant part of our lives, Water. While we are trying to be fit by jogging andare concerned about our healthy food, we should also make pure and healthydrinking a habit. Also, Bluebird Water Purifier comes with Alkarich Technologythat gives you Alkarich Water, which has its own set of healthy benefits apartfrom being pure.

In softener film we want to communicate that hard water ruins your bathroomfittings, causes hair fall and skin diseases and stains clothes. Bluebird WaterSoftener turns hard water into soft water that prevents the above-mentionedharms caused by hard water.

Anil Kapoor off course is a name that needs no introduction in India as well asoverseas with his recent appearances in Hollywood films. The primary reasonbehind choosing Anil Kapoor was his fitness and his flamboyance. In this agewhen most of the actors of his age have retired he is still on and giving toughcompetition to young actors as well. Our concept required an actor who will beshown jogging, being active and healthy and should be in an inspiring shape tomotivate the consumers. Anil Kapoor fitted the role perfectly as he is aninspiration for all for maintaining such a good shape in this age by leading ahealthy lifestyle.

His comic timing and humor worked well in the water softener film where heplayed a frustrated husband and flashed his perfect hairline and picture perfectclothes to give a glimpse of benefits of water softener.

Water Purifier Ad- The ad is unique, as none of the competitive brands havedone a TVC like this before. We have tried to break the monotony by showingbright, vibrant colors in our TVC rather than maintaining cliché white tonethroughout. The ad talks more about health and minerals rather than just purityas done by other brands.

Water Softener- No water softener has been made on such big level with aBollywood Star. Also, Anil Kapoor has been featured in very less ads with ahumorous and quirky backdrop. The scene where Divya Dutta tosses the roseback on Anil Kapoor’s face and his reaction later on is hilarious.

PepperTap #BahutAasaanHai TVC

Challenge

‘STAND OUT’ was the first thing that came into our minds while thinking of a creative and strategic campaign for PepperTap. The idea was to differentiate PepperTap from its competitors in terms of advertisement and marketing routes taken by them. We wanted PepperTap to be a household name and for that we had to reach to our audiences with something that is quirky, witty, playful and out of the box.

Solution

‘BAHUT AASAN HAI”Bingo! We came up with a communication that is most commonly used to depict ease. And it worked. We also made sure that we design the app and make it very very simple to use. We made 3 YouTube advertisements revolving around a well-known fact that wife always find husband lazy and ignorant of household tasks. PepperTap gives you ease, comfort and convenience to order from your couch lazing around at home. The campaign 'Bahut Aasaan hai' spins around a situation of a young couple; wife loses her cool as she runs out of groceries and fights with her husband to bring them instantly.

Result

‘BOMBED’The ads bombed the YouTube with a million views within a couple of days. The ads were so relatable and catchy that it not only turned heads towards it but also sparked the sales with a whopping number of orders in a one month long YouTube campaign.

Aa Gaye - PepperTap TVC

Challenge

‘STAND OUT’ was the first thing that came into our minds while thinking of a creative and strategic campaign for PepperTap. The idea was to differentiate PepperTap from its competitors in terms of advertisement and marketing routes taken by them. We wanted PepperTap to be a household name and for that we had to reach to our audiences with something that is quirky, witty, playful and out of the box.

Solution

‘BAHUT AASAN HAI”Bingo! We came up with a communication that is most commonly used to depict ease. And it worked. We also made sure that we design the app and make it very very simple to use. We made 3 YouTube advertisements revolving around a well-known fact that wife always find husband lazy and ignorant of household tasks. PepperTap gives you ease, comfort and convenience to order from your couch lazing around at home. The campaign 'Bahut Aasaan hai' spins around a situation of a young couple; wife loses her cool as she runs out of groceries and fights with her husband to bring them instantly.

Result

‘BOMBED’The ads bombed the YouTube with a million views within a couple of days. The ads were so relatable and catchy that it not only turned heads towards it but also sparked the sales with a whopping number of orders in a one month long YouTube campaign.

Trak N Tell Intelli7 | Panic Button Ad

Challenge

Since GPS Tracking was a new industry, it was a big challenge to establish a brand like Trak N Tell and make a consumer base in the Indian markets persuading to have a tracking device installed in their cars and vehicles to ensure safety of the vehicle as well as the passengers.

Solution

'Make your Car Safe and Family Safer'. We came up with a communication that immediately connects with the product and describes its use. And it worked. We rolled a print campaign with the same communication and the sales hiked. We made 7 feature specific YouTube advertisements revolving around a family of four and the introduction of product on different scenarios. The next campaign Aao Banayein India Safe came up with a Hindi communication to strike the chord with target group. This time also it banged right on the target and gave huge number in sales.

Result

The ads bombed the YouTube with a whopping number of views within a couple of days. The ads were so relatable and catchy that it not only turned heads towards it but also sparked the sales with a whopping number of orders in a one month long YouTube campaign.

Trak N Tell Intelli7 | Vehicle Tracker Ad

Challenge

Since GPS Tracking was a new industry, it was a big challenge to establish a brand like Trak N Tell and make a consumer base in the Indian markets persuading to have a tracking device installed in their cars and vehicles to ensure safety of the vehicle as well as the passengers.

Solution

'Make your Car Safe and Family Safer'. We came up with a communication that immediately connects with the product and describes its use. And it worked. We rolled a print campaign with the same communication and the sales hiked. We made 7 feature specific YouTube advertisements revolving around a family of four and the introduction of product on different scenarios. The next campaign Aao Banayein India Safe came up with a Hindi communication to strike the chord with target group. This time also it banged right on the target and gave huge number in sales.

Result

The ads bombed the YouTube with a whopping number of views within a couple of days. The ads were so relatable and catchy that it not only turned heads towards it but also sparked the sales with a whopping number of orders in a one month long YouTube campaign.

Trak N Tell Intelli7 | Engine Immobilizer Ad

Challenge

Since GPS Tracking was a new industry, it was a big challenge to establish a brand like Trak N Tell and make a consumer base in the Indian markets persuading to have a tracking device installed in their cars and vehicles to ensure safety of the vehicle as well as the passengers.

Solution

'Make your Car Safe and Family Safer'. We came up with a communication that immediately connects with the product and describes its use. And it worked. We rolled a print campaign with the same communication and the sales hiked. We made 7 feature specific YouTube advertisements revolving around a family of four and the introduction of product on different scenarios. The next campaign Aao Banayein India Safe came up with a Hindi communication to strike the chord with target group. This time also it banged right on the target and gave huge number in sales.

Result

The ads bombed the YouTube with a whopping number of views within a couple of days. The ads were so relatable and catchy that it not only turned heads towards it but also sparked the sales with a whopping number of orders in a one month long YouTube campaign.

Trak N Tell Intelli7 | Car Finder Ad

Challenge

Since GPS Tracking was a new industry, it was a big challenge to establish a brand like Trak N Tell and make a consumer base in the Indian markets persuading to have a tracking device installed in their cars and vehicles to ensure safety of the vehicle as well as the passengers.

Solution

'Make your Car Safe and Family Safer'. We came up with a communication that immediately connects with the product and describes its use. And it worked. We rolled a print campaign with the same communication and the sales hiked. We made 7 feature specific YouTube advertisements revolving around a family of four and the introduction of product on different scenarios. The next campaign Aao Banayein India Safe came up with a Hindi communication to strike the chord with target group. This time also it banged right on the target and gave huge number in sales.

Result

The ads bombed the YouTube with a whopping number of views within a couple of days. The ads were so relatable and catchy that it not only turned heads towards it but also sparked the sales with a whopping number of orders in a one month long YouTube campaign.

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OD Communications Pvt. Ltd.
Corporate Office:
Delhi Office.
Ground Floor, Plot No. 136, Udyog Vihar phase 1, Gurgaon, Haryana - 122016
T: 9810605251/9990383410

Regional Office:
Mumbai Office

601B, Annapurna, Opp- Oshiwara Park Gate, Adarsh Nagar Andheri West, Mumbai - 400053
T: 9768144471

Chennai Office:
C/o At works, No. 59,
Vijaya Raghava road,Near Andhra club,Parthasarathi Puram.
T-Nager, Chennai, Tamil Nadu -600017
T: 9710866319